The app - called “Universal Music Artists” and available to UMG’s entire artist roster - offers personalized details such as total audience size, YouTube views, listeners and streams by platform, top countries, demographic information, top-performing social-media posts, and push notifications when songs are added to top global playlists. Universal Music Group, home to acts like Taylor Swift, Lady Gaga, Mariah Carey, Queen, and Kanye West, rolled out an in-house artist analytics app Thursday that lets musicians and their managers see data from major music-streaming services as well as social engagement information from Facebook, Instagram, and Twitter.
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